Hi, I’m Rachel Reynolds, the founder of Bird’s Eye Visual Merchandising. My purpose is to help garden centers and retailers optimize their merchandising strategies, drive sales, and create collaboraiton between employees.

I studied Retail Science at the University of Houston, where I took visual merchandising classes. My passion for plants led me to a job at Buchanan’s Native Plants, one of Houston’s best garden centers.

After 3 years as their sole visual merchandiser, I realized the skills I had learned and the personal growth I underwent in that role could be shared with other garden centers to help optimize their merchandising.

There’s a difference between just merchandising and visual merchandising, and both techniques should be used in your store. When you use items to not only boost sales, but also to tell a story and project your store vision, your store’s unique personality will shine through to create an unforgettable customer experience.

From store layout help, display inspiration, mindset re-wiring and team trainings, Bird’s Eye Visual Merchandising can help clarify and showcase your store’s mission and values.We’re rooted in the belief that teamwork and collaboration are everything, and zooming out to take a wider look at your store layout can help take your garden center go above and beyond.

Now a service provider for The Garden Center Group, I’m here to be a resource for inspiration and action.